7 words you should use more often
There are seven words I guarantee you, your customers, and your boss will love.
There is nothing you need to do.
Here's an example.
A few weeks ago I received an email from my website host Kajabi.
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"Hello Bri,
You may have heard about the new email requirements for bulk senders starting February 4, 2024. Yahoo and Gmail have separately announced updated requirements to deliver email to their platforms. Their goal is to better secure customers' inboxes and provide an...
Gaining, maintaining and directing attention
Let’s talk about why I love this ad.
Tweeted by @Karminker, I love this ad for the following reasons.
It’s true. The missing tooth absolutely wins focus and supports the importance of dental care.
It surprises. What looks like a boring ad is actually clever and witty.
It makes you experience your own information processing blind spots. Yes, the first thing we see is the smile, not the missing eyebrow.
And that’s what I want to talk about today - gaining, directing and...
