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How to write effective emails

 

I currently have 11,212 unread emails in my inbox. They are unread because I have looked at the subject line or sender and decided not to bother opening them.

Some people aim for "inbox zero" - and if that's you I understand my confession may have rocked your world - but I'm totally okay with how I keep on top of what's important.

Or more particularly, what I think is important, because whomever crafted their message to me certainly thought it should be important.

Which brings us to the...

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The scourge of shitty emails

Do you write annoying emails? Do you receive them? Poorly written emails irritate both the recipient, who resents the interruption, and the sender, who gets frustrated by a lack of response.

So how to get them right? I’m about to take you through five real-life examples that illustrate traps to avoid and how to better engage your intended reader.

I’ve redacted the details of the sender because in no way is this intended to criticise them personally....

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