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Effective emails

comms copywriting cx edms emails Sep 14, 2023


We waste a lot of time writing emails that get ignored, or worse, provoke an unintended response.

So here's how to write emails that work:

First ask, is the news you are sharing with your customer good news or bad news for them?

If it is good news, the tone can be upbeat and positive. If it is bad news, you’ll need to tread more carefully.

Then ask, what do you want them to do as a result of reading your email? Do you want them to do something (action required) or do nothing (no action...

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Why staff ignore your emails

 

 

There’s a communications paradox in most businesses. 

Staff say their bosses never tell them anything.

Bosses say staff are being bombarded.

What’s going on here?

Back when I was working in corporates, we’d all go through an employee engagement survey, usually every year or two. You might have experienced one of these?

A survey that asks people what they think of the company they’re working in, and how their leaders are performing.

Invariably, one of the...

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How to write effective emails

 

I currently have 11,212 unread emails in my inbox. They are unread because I have looked at the subject line or sender and decided not to bother opening them.

Some people aim for "inbox zero" - and if that's you I understand my confession may have rocked your world - but I'm totally okay with how I keep on top of what's important.

Or more particularly, what I think is important, because whomever crafted their message to me certainly thought it should be important.

Which brings us to the...

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The scourge of shitty emails

Do you write annoying emails? Do you receive them? Poorly written emails irritate both the recipient, who resents the interruption, and the sender, who gets frustrated by a lack of response.

So how to get them right? I’m about to take you through five real-life examples that illustrate traps to avoid and how to better engage your intended reader.

I’ve redacted the details of the sender because in no way is this intended to criticise them personally....

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