To be memorable, be imperfect
Painted walls can be cleaned pretty easily. A few squirts of “Spray and Wipe” and unsightly marks can be erased.
Walls with exposed brick are a different matter. Blemishes seep into the brickwork’s pores and crevices, making them impossible to expunge.
When it comes to communications, a painted wall approach is often the default.
Our presentations, websites and emails look uniform. Our writing is professional.
But as safe as this approach feels, it’s also...
How to use emojis correctly
Should you use emojis in business communications?
Yes, but only in a specific way .
In this clip I explain new research on why emojis increase persuasion but only if you use them correctly.
This is a sample from Just Do This, my program that tells business owners exactly how to use behavioural science to get better results.
You get over 70 instructional videos, templates, scripts, a podcast and time every month with me.
When it comes to behaviour, why guess when you can...
Five burning issues
Five emerging issues that small business owners are struggling with right now?
That’s what I asked ChatGPT.
The unsurprising result?
It came back with issues that are NOT in fact emerging. They’re not new. They are not of this time, specifically.
And that’s because not as much changes as we think.
The fundamentals of running a business stay the same.
So, what were the five issues ChatGPT listed?
- Financial management - being able to manage cash flow and budget
- ...
Why staff ignore your emails
There’s a communications paradox in most businesses.
Staff say their bosses never tell them anything.
Bosses say staff are being bombarded.
What’s going on here?
Back when I was working in corporates, we’d all go through an employee engagement survey, usually every year or two. You might have experienced one of these?
A survey that asks people what they think of the company they’re working in, and how their leaders are performing.
Invariably, one of the...
