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Big fat no

 

 

There’s a scene in My Big Fat Greek Wedding where the mother and aunt are conspiring to get the father to agree to an idea.

Rather than ask him directly, for fear he’ll say no, they have to make him think it was his idea all along.

Funny, yes, but an important insight, too.

Because what they are trying to avoid is something called “reactance”.

In other words, if you tell me what to do I’m going to do the opposite!

Reactance is a big problem in business...

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7 words you should use more often

There are seven words I guarantee you, your customers, and your boss will love. 

There is nothing you need to do.

Here's an example.

A few weeks ago I received an email from my website host Kajabi.

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"Hello Bri,

 

You may have heard about the new email requirements for bulk senders starting February 4, 2024. Yahoo and Gmail have separately announced updated requirements to deliver email to their platforms. Their goal is to better secure customers' inboxes and provide an...

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