Future proofing professional roles
Two years ago, those in professional roles were competing for jobs and promotions against other applicants.
Now, you're competing against AI.
You need to prove that the value you provide is beyond what AI can do.
In other words, 'soft skills' are what will distinguish you, not technical expertise.
But how to prove your soft skills?
Aside from having lots of examples of how you've worked with and through others to achieve an outcome, formalised training in behavioural science can set...
One empty desk
When real estate legend Barbara Corcoran advertised for new staff in the competitive New York market, she wrote three simple words.
“One empty desk”.
Not only did this differentiate hers from the pages of ads seeking “sales person”, it hit a major psychological button.
Scarcity.
In a world of content abundance and scant attention, how can you make what you do, who you are, scarce?
Learn more about how to influence action using behavioural techniques.
