Two years ago, those in professional roles were competing for jobs and promotions against other applicants.
Now, you're competing against AI.
You need to prove that the value you provide is beyond what AI can do.
In other words, 'soft skills' are what will distinguish you, not technical expertise.
But how to prove your soft skills?
Aside from having lots of examples of how you've worked with and through others to achieve an outcome, formalised training in behavioural science can set...
No one questioned me.
When I worked in finance, no one questioned my accounts.
People didn’t interject with opinions about how to reconcile a ledger – I had the authority of accounting standards and regulations.
When I worked in HR, and later marketing, all kinds of people had an opinion. Usually unsolicited.
Because ‘soft skills’ professions have a barrier to entry problem.
It’s too low.
The skills required to do the job well are hidden...
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