Have you noticed?
When someone does what we want, it’s because we are genius communicators. We credit ourselves for knowing how to convince people to change their behaviour.
When they don’t do what we want, we blame them. They don’t get it. They’re stubborn. They don’t listen to reason.
This is the fundamental attribution error: Blaming (or crediting) the person rather than the context.
Let’s be clear, though.
Influencing someone isn’t a...
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