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Let's talk behavioural models

bmap comb east mindspace Jul 08, 2020

Does the world really need another behavioural framework? 

I wrestled with this as I developed and shared my model for behaviour change.

How is it different? Why should people bother? 

And the thought came screaming back as I presented at Nudgestock a few weeks ago. A lot of concepts and approaches were thrown around over 14 hours. It was overwhelming. 

So here's what I thought I'd do.

First, sketch a landscape of the more commonly known behavioural frameworks so you know what's available and how they relate. That includes EAST, BMAP, COM-B the Habit loop, and many others.

And second, talk a bit about what makes a useful model, which, no surprise, means I'll be talking about how I created mine.


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