Does the world really need another behavioural framework?
I wrestled with this as I developed and shared my model for behaviour change.
How is it different? Why should people bother?
And the thought came screaming back as I presented at Nudgestock a few weeks ago. A lot of concepts and approaches were thrown around over 14 hours. It was overwhelming.
So here's what I thought I'd do.
First, sketch a landscape of the more commonly known behavioural...