It’s the “so what?” I’ve been grappling with.
The “so what?” of what I do. Of who I am.
I mean, I can tell you people are lazy, scared and overwhelmed, but to what end? What do you do with that?
My plan today is to talk you through a seemingly vapid example of a business communication and then more specifically address our Covid-19 infected world.
When I talk about people being lazy, I mean we generally like the path of...
It’s been called a “loyalty tax”; the practice of charging existing customers more than new customers, penalising them for their longevity. But what we’re really talking about is a “lazy tax”, and that is lazy business.
Lazy tax trades on our tendency as humans to leave things as they are. It’s our preference to set and forget because we’ve got more interesting or important things to think about. It plays out most strongly in ‘low...
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