New for Just Do This in December: Find out which way images and numbers should point to get people to buy. Become a member today >>

Blog

Get free and fresh ideas every 2 weeks

Lazy tax is lazy business

It’s been called a “loyalty tax”; the practice of charging existing customers more than new customers, penalising them for their longevity. But what we’re really talking about is a “lazy tax”, and that is lazy business.

Lazy tax trades on our tendency as humans to leave things as they are. It’s our preference to set and forget because we’ve got more interesting or important things to think about. It plays out most strongly in ‘low...

Continue Reading...
Close

50% Complete

Two Step

Register your interest and Bri will let you know as soon as the course is available