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Should you really promote how new something is?

 

 

Should you promote that something is new? Like under new management or a new product release?

In this video I share:

  • new research on 'revision framing';
  • whether people prefer something new over a functionally superior option; and
  • how customer expertise changes things.

This is a sample of content from the Just Do This small business program. Find out how you can join.

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