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Influencing people to give a "crap"

 

Who Gives a Crap is a fast growing, direct-to-consumer social enterprise in the toilet paper business.

For my Just Do This members last month, I did a deep dive into five techniques they use to influence customer behaviour.

So you can sample Just Do This content, I've decided to share this video with you.

In it I cover:

  • Onboarding email messages
  • How they build customer confidence
  • What sender address and subject lines they use
  • How they cleverly communicated a price rise
  • The importance of tone

 


Get immediate answers on how to apply behavioural techniques in your business by becoming a Just Do This member. More info here.

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