Blog

Get free and fresh ideas every weekday

Expecting customers to fail

Lifesum is a diet App in Sweden that allows users an occasional “cheat meal” — something like pizza or a burger — without disrupting their progress.

So popular was this product tweak that take-up almost doubled.

That’s what habit specialist Samuel Salzer shared in his talk “The Science Behind Habit-Forming Tech, explaining that designing for “failure states” can improve user and business outcomes. 

From streak to bleak

We know that ...

Continue Reading...
Close

50% Complete

Two Step

Register your interest and Bri will let you know as soon as the course is available