I was excited to present at the world's biggest and best festival of behavioural science, created by Ogilvy.
It kicked off in Sydney and travelled around the globe, finishing in New York 14 hours later.
Here's my 'tight ten' in which I explain my behaviour change model.
Much of the power of Hannah Gadsby’s hit show “Nanette” was her deconstruction of comedic performance, lifting the veil and stepping us through the set-up, tension and release.
The comedian’s role, Gadsby shared, is to deliberately create tension so they can then relieve us of it.
That’s your role too, by the way, if you are interested in gaining traction for your ideas or winning new business. Whether you are creating a PowerPoint presentation, writing a tender...
For some, moderation works. My mother, for example, can leave food on her plate and limit herself to two squares of chocolate a night.
For others, elimination is better. I am prone to eating everything on my plate and gobbling two ROWS of chocolate. I am therefore better to serve smaller meals on smaller plates, eliminating the decision whether and how much to leave. Eliminating chocolate from the house also works best for me.
Whether you are wired to moderate or eliminate will have a large...
After returning from a 16-day hike of the Larapinta trail in 2017, I swore I would never take a hot shower for granted again.
Of course I did, because taking things for granted is our default.
We take for granted people, possessions, freedom (if we have it) and that the sun will rise tomorrow. Three weeks ago, I treasured each square of toilet paper. Now I barely think about it.
When we stop, though, we find ourselves in awe of sunrise. Of our freedom. Of our loved ones.
You might be feeling more tired than usual at the moment.
Understandable if you are working harder than ever, but what if you aren’t?
Some of us have long expanses of unscheduled time on our hands. No more travel. No more commuting. No more gyms, dinner parties or sporting events.
Why so tired, then?
Partly this may be due to stress and anxiety. Your body is working overtime to remained composed, with your parasympathetic nervous system trying to calm the...
It’s the “so what?” I’ve been grappling with.
The “so what?” of what I do. Of who I am.
I mean, I can tell you people are lazy, scared and overwhelmed, but to what end? What do you do with that?
My plan today is to talk you through a seemingly vapid example of a business communication and then more specifically address our Covid-19 infected world.
When I talk about people being lazy, I mean we generally like the path of...
It’s difficult to know what to write today.
It feels like we’re living in a snow globe that has been violently shaken. While things will eventually settle, we are in the midst of being rattled to our core by COVID-19.
So, this is a collection of things I’ve been reflecting on.
As a global pandemic, we’re all in it. We can’t look away and pretend it’s someone else’s issue. It became tangibly personal as soon as our...
It’s been called a “loyalty tax”; the practice of charging existing customers more than new customers, penalising them for their longevity. But what we’re really talking about is a “lazy tax”, and that is lazy business.
Lazy tax trades on our tendency as humans to leave things as they are. It’s our preference to set and forget because we’ve got more interesting or important things to think about. It plays out most strongly in ‘low...
I have a frosty relationship with cooking. It’s not something I find relaxing. It’s not something I like to spend time on. It’s not something in which I have confidence.
This has meant being bound to recipes. I stick to the process and trust the outcome will be okay.
But there’s a difference between following a recipe and knowing how to cook.
Recipe-culture is infecting - and ruining - business.