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Behavioural Economics has a sticky date problem

Enjoying a weekend away with friends recently and we decided to share dessert.  What better on a winter's night than the sweet decadence of a gooey, melting, sumptuous Sticky Date Pudding?

And it arrived.

Only it wasn't as we expected. In fact, we had to confirm that they had given us the right dessert.

Oh yes, it was a Sticky Date Pudding.

It was a deconstructed Sticky Date Pudding.

Dry portion of cake to the left. Sauce in a smear to the right. A quenelle of ice-cream in the...

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You've been primed! Will Smith shows us how to influence the subconscious.

There’s a scene in the recent Will Smith movie, “Focus” where as a seasoned con-man he is involved in a high stakes bet.

He lets the gent against whom he is betting randomly choose the number of a football player from the teams below them in the stadium.

If Will Smith’s off-sider (Margot Robbie) also chooses the same random player, Smith wins. If not, he loses everything.

Spoiler alert, both choose player 55 and Smith wins.

Turns out that there was nothing...

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