Forget sizzle, add tingle
Whether it’s your phone vibrating, a rumble of your car’s engine, the tingle of your minty toothpaste or the bubbles in your drink, products come with sensory signals. Some are inadvertent, some are deliberate.
For example, advances in build quality meant the engines of modern day Mustangs were too quiet. They just didn’t sound “Mustang-y” enough. That’s why some models use speakers to generate tones that mimic the sound of a V-8 engine.
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The psychology of Chatbots Vs Voice assistants
Is it better to direct your customers to call you or type a response?
While customers may have a preferred method of communicating with you, that should not be your only concern.
It turns out that how they engage with you, via text or voice, may impact their satisfaction with your services.
Matching method to product type
It’s rare these days to visit a website that doesn’t have a chatbot.
While most of these conversational agents are text-based, improvements...
