Once the dominant streaming service, Netflix is haemorrhaging subscribers, losing market share to the likes of Disney Plus, YouTube and Amazon Prime.
To shore up revenue, they have rolled the dice on a new ad supported "Basic" option.
Is this a good move?
That depends on the behaviour they are seeking to displace. Presumably this is an acquisition rather than retention strategy.
That means they are seeking to win customers from streaming competitors,...
I was watching the popular TV series Lego Masters, and something one of the contestants said really got my attention.
Welcome to Focus On, a focus on a specific topic, business or issue for the month.
So what did she say that captured my attention?
“I’m just terrified I have spent this time building something that now won’t be used. I don’t want that to be wasted building time”.
This is the “sunk cost fallacy” - the predicament we find ourselves in...
Does labelling a hole par four or five change golfer performance?
I wrote this blog in 2019, and thought it was worth revisiting because many people are in the thick of performance reviews and planning for next year.
Through a quirk of United States Golf Administration's (USGA) decision making, holes at Pebble Beach and Oakmont Country Club have been assessed as par four for some US Open tournaments, and par five in others.
Same hole, different par.
This created a fascinating...
Social norms are commonly used in business to persuade customers to take action. But too often, they are used incorrectly and end up backfiring.
For my Just Do This members last month, I delved into the mistakes that are easily made when it comes to normalising behaviour and what we should do to get them right.
In this clip I cover:
Lots of people want to keep a daily journal, but don’t know what to write or find it becomes a bit of a hassle.
In this video I’m going to share the format that will make your daily journaling session easy, fun and repeatable.
PLUS, the behavioural science that makes it work.
Let’s get started.
While I use my favourite bit of tech, my reMarkable tablet, pen and paper is perfectly fine.
Simply draw a quadrant, splitting your page into four. In reMarkable, I’m using the...
Who Gives a Crap is a fast growing, direct-to-consumer social enterprise in the toilet paper business.
For my Just Do This members last month, I did a deep dive into five techniques they use to influence customer behaviour.
So you can sample Just Do This content, I've decided to share this video with you.
In it I cover:
One of my favourite podcasts is A Load of BS, in which Daniel Ross talks with people within and adjacent to behavioural science community.
By adjacent, I mean Monty Python's John Cleese, for example, talking about creativity, and Dr Dimitri Xygalatas on rituals like body piercing and Nazi parades.
He's also interviewed advertising luminaries like Dave Trott and Sir Martin Sorrell, and behavioural science experts like Nir Eyal, Dilip Soman and Nina Mazar.
So I was rapt to be invited onto his...
Imagine you have a shop on the high street that is opposite a pub.
When you get to work in the morning the distinctly unpleasant stench of urine is there to greet you and your customers. Yuck!
You decide enough is enough, creating a sign like you spotted in San Francisco.
Here you are using the fear of public shaming to stop people peeing — threatening to post footage to YouTube so the pee-perpetrator will be embarrassed.
Your neighbour, Jill, is also sick of the pee and...
Lifesum is a diet App in Sweden that allows users an occasional “cheat meal” — something like pizza or a burger — without disrupting their progress.
So popular was this product tweak that take-up almost doubled.
That’s what habit specialist Samuel Salzer shared in his talk “The Science Behind Habit-Forming Tech, explaining that designing for “failure states” can improve user and business outcomes.
We know that ...