A large part of our ability to influence is how we engage people.
And one of the prime opportunities for that is when we are presenting to an audience, say in a team meeting, from the stage, or making a sales call.
We can use engagement techniques which appeal to the rational mind of our audience, like facts and logic.
And we can use engagement techniques which appeal to the emotional mind, like story and design.
Unfortunately, most presenters are botching the balance, and assuming the weight...
In this episode of Talking Talks I speak with Christian Hunt, founder of Human-Risk.
Christian specialises in applying behavioural science to ethics and compliance, topics that may seem dull but he manages to bring to life for his audience.
In our discussion we cover a range of things, like why some titles can be terrible, whether you should finish in Q&A, the difference between stage and virtual presentations and why Christian thinks PowerPoint "is the devil's work"!
View a sample of...
In this episode of Talking Talks I speak with Anne Miles.
Anne is the founder and Managing Director of Suits & Sneakers, a marketing and advertising talent network, and host of Suits & Sneakers TV.
Anne speaks regularly on removing unconscious bias from communications and workplaces and is an much-called upon expert in gender neutral communication. She is also one of the most constructively provocative people I know.
A trigger warning. Anne is a survivor of family and domestic...
How should you deliver bad news?
There’s a lot of bad news being shared right now. In Australia we are experiencing various degrees of lockdown across the country, and our political leaders are grappling with how best to share bad news.
New South Wales, for example, started with a relatively light-touch approach that has become more stringent the longer lockdown has lasted.
In Victoria’s latest lockdown, conditions were restrictive from the get go.
While I won’t go into the...
What kind of habits do people struggle most with, and what can we do?
In this article I’m going to share three types of habits, and the best strategies to use with each.
A few years ago I wrote a book called The How of Habits, and since then I’ve provided a free “habits inventory” tool on my website that people can fill out to self-assess areas they’d like to improve.
I get the de-identified, aggregate data that indicates what people would most like to get...
Richard Branson was sharing a story about introducing TV screens to the back of airplane seats.
He went to his board and the banks but couldn’t get the $10 million loan he needed to retrofit his Virgin Atlantic planes.
So instead he called Boeing and asked “if I buy 15 new planes, could you include seat back video screens?”
“Of course!”, came Boeing’s reply.
Branson’s point was he couldn’t get a loan for $10 million, but he could for $2 billion....
Nudges are all about subtly influencing behaviour. In this video, I talk through my top five principles from behavioural economics to apply to your business right now, to improve results.
You'll see examples from Twitter, eBay, Noom and others.
More about my Influencing Action course:
Additional Framing resources for you: -
I never would have imagined I would become vegan, but as someone who is deeply into behaviour change I thought I’d share the reason it happened.
In case you are still a little fuzzy about what a vegan diet entails, it is plant-based without meat, eggs or dairy. I had become vegetarian earlier in the year so eliminating meat wasn’t a significant step. Dairy was. So why did it need to happen?
I had developed an ice-coffee habit, enjoying one most lunch times. Was this a...
Let’s talk about why I love this ad.
Tweeted by @Karminker, I love this ad for the following reasons.
It’s true. The missing tooth absolutely wins focus and supports the importance of dental care.
It surprises. What looks like a boring ad is actually clever and witty.
It makes you experience your own information processing blind spots. Yes, the first thing we see is the smile, not the missing eyebrow.
And that’s what I want to talk about today - gaining, directing and...
There’s a truckload of research on how best to frame messages to appeal to your audience.
For example, ads that are framed positively work best for people who are promotion-focussed – in other words, they seek to maximise the probability of obtaining a positive outcome (Lee, Liu and Cheng, 2018).
This was true regardless of whether the product was hedonic (like a massage, or holiday, or aesthetic attributes of a product like a laptop’s design) or utilitarian (think...