According to Rishad Tobaccowala in Restoring the Soul of Business, people fear:
- Being punished.
- Being wrong.
- Being asked to do more work.
- Being disliked.
Iβd also add:
- Being embarrassed.
- Being taken for granted.
- Being lied to or misled.
If you want to change behaviour, it helps to understand what people are actually protecting themselves from.
Most resistance isnβt stubbornness or ignorance.
Itβs fear.
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