Here’s what most attempts to influence human behaviour – especially at work – look like.
|
We put rules in place.
We bombard people with policies, procedures and regulations.
We reduce decision autonomy, so they’ll do what we want.
But as this very smart and completely unbothered dog shows us…
...there’s more to behavioural influence than getting people to obey rules.
Because people either don’t read the rules, or they forget them anyway.
That’s why behavioural science is so important.
It’s about designing for real behaviour.
For real human tendencies, like:
- the path of least resistance
- immediate gratification
- loss aversion
If you want to be more effective at influencing behaviour, focus less on control and more on designing the environment people actually operate in.
Influence isn’t about more rules. It’s about better design.
P.S. Thanks for being a subscriber 😊 I share ideas about behavioural science every Monday, Wednesday and Friday.
🌟 If you found this interesting, let me know! Buy me a virtual coffee ☕ or forward this email ↗️ to someone who also might like it. Your occasional support means I can keep sharing ideas about behavioural science for free.
🧠 Learn the science of Influencing Action
Hey, are we connected yet?
