“Gee, the coffee here is terrible,” I said to a Coca-Cola Amatil colleague.
“That’s deliberate,” they replied.
“Because Pepsi isn’t our only competitor. Coffee is.”
It stuck with me.
When we think about competitors, we usually look at similar products or services.
But the biggest competitor is often the one we don’t talk about.
Habit.
To get someone to choose your product, you’re not just competing with alternatives – you’re asking them to change what they already do.
The good news? People only resist change for three reasons.
And it’s these three reasons that I train business people like you to overcome.
Apathy.
Overwhelm.
Fear.
Design with those in mind and you’ll not only displace old habits, you’ll become the new one.
Reply to this email if you'd like to chat with me about how I can help you do that.
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