Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
All Posts
Common sense
Â
Have you ever caught yourself saying, “it’s just common sense!”
Â
We usually say it when someone ignores an “obvious” instruction or does something...
Rumble strips
Â
Road tripping through South Australia last year, I was struck by the genius of rumble strips. If you veer too close to the road’s...
Sweltering
Â
Watching people swelter through a European summer from wintry Melbourne, it’s hard to imagine what heat feels like.
This is a literal example of...
Who are you really recruiting?
Â
You may have heard about the coffee cup test for job candidates.
Â
Former Xero MD Trent Innes once shared that during interviews, he’d...
All berry behavioural bang
Â
Here’s how Boost Juice has architected choice for its customers:
Defaulting customers to the most expensive option, increasing the odds that’s what they’ll choose*....
Uniform
Â
Two reasons I wear tops with my logo in most of my social media content:
1. Branding
You never know where your content might...
Interrupted every 2 minutes
Â
“Employees are interrupted every two minutes during core work hours—275 times a day—by meetings, emails, or chats. Calculated as a rolling 28-day sum of...
Interest and curiosity are different things
Â
Perhaps, like me, you’ve used terms like interest, curiosity and engagement interchangeably.
Are you interested in this? Has your curiosity been piqued? Are you...
How customers REALLY make decisions
Â
Why do customers behave the way they do?
The more confident we are in answering that question, the more effectively we can design our...
Every shower has a learning curve
Â
Every time you step into a different shower, there’s a learning curve.
Sure, the objective is the same. Get clean.
And the fundamentals are...
Deadline avoidant people
Â
On a recent coaching call, someone asked me how to work with a team member who doesn’t want to commit to a deadline.
 ...
The email that cost me $750, but them their brand
Â
If you told me my subscription would be changing from $15 USD per month to $159 per month, you’d get my attention. In Australian...
