Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Do better
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People like to do their best.
But they don’t like to admit that their best should be better.
That requires vulnerability.
And vulnerability requires...
How to follow up
Ever been ghosted? Followed someone up but never received a response?
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In this clip from my Just Do This small business program, I share:...
Swirling mass of gas
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When we think of the sun, we tend to imagine a solid, stable shape.
But up close, it's a swirling mass of gas.
Behaviour...
Blaming the sparrows
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Sparrows were blamed for eating the grain crops, so in 1958, the Chinese government set out to eradicate them.
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Between 1 and 2...
Is more time an advantage?
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More time isn’t always an advantage.
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We tend to assume it is – that having more time means a better result. It feels...
Does music help you focus?
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Feeling tired? Cranking up the music might help you focus.
Well rested? It will probably make it harder to concentrate.
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Research from 1963...
Should be called the Ocean
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“It should be called the Ocean, not the Earth.”
Richard Branson said this after seeing the planet from space because from up there, the...
We fear things going right
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People don’t just fear things going wrong.
They fear things going right.
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Because when things go right, it usually means change, disruption, growth....
I almost cheated
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Shamefully, I was once tempted to cheat on an exam.
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It was my least favourite subject – maths – and we had to...
Taylor Swift's behavioural masterclass
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Taylor Swift just gave a masterclass in behavioural science.
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In Honey, she talks about how words like “sweetheart” and “honey” were used to...
How to get people to attend your meetings
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If you want to get someone to turn up to your meeting, should you focus on details or benefits in your invitation?
It depends...
Being first
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Why do people love being “first”?
I’ve noticed YouTube and TikTok now incentivise people to be the first to like or comment on a...
