Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Energising or exhausting?
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When is change energising? When is it exhausting?
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That’s what I was invited on a podcast to speak about recently. It’s not something...
Pluck the duck
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The intuitive way to pluck this duck from the bottom of the vase is to reach in and grab it. (Definitely better if you...
60 secs
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Most emails are skimmed in less than 60 seconds.
Most office-based workers get nearly 300 messages a day.
They’re interrupted by some sort of...
Un-convincing
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When working on a behavioural challenge, the central question to keep in mind is:
How can I design this so I don’t have to...
Recap
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It's been a busy few weeks, so I wanted to catch up on a few things that may have whizzed past you.
Most change...
Reverse salience
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When communicating with customers, it’s often a business’ aim to stand out.
Often, not always.
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HiSmile, a toothpaste and dental care company, was...
Brake pads
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Brake pads make cars go faster.
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It was 1888. Bertha Benz was about to revolutionalise transportation.
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Unbeknownst to her husband Karl, Bertha...
The poking tongue
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It was 1990.
Andre Agassi hadn’t beaten world number 2 Boris Becker in any of their three previous encounters.
A tournament in Indian Wells...
Making it worse
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More pressure isn't the answer.
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When we're trying to unblock procrastination, we tend to think pressure will do the trick.
Tighter deadlines, more...
It's not you. It's them.
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Most people arrive at a behaviour change problem with WHAT they want to change rather than WHO needs to change.Since 2020, I've been offering...
Usage prompt, not homework
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Stop. giving. me. homework.
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I was listening to a podcast recently on the fear of oversharing.
It all sounded great, right up until...
Ripped off
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"$60 flat rate to the city or by the meter?"
That was my taxi driver's question as I climbed into his car from the...
