Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
All Posts
Seemingly innocuous
Â
I could spend hours talking about Amazon as a behavioural case study.
The more you look at their site, the more you realise their...
The Apple Test
Â
The other week I wrote about feeling icky about influence. People feel reluctant to say they’re influencing someone because it can be misconstrued as...
How's this for a sign-up?
Â
Most businesses with an online presence try to get our email address.
And most do it poorly.
It is usually something like: “Join our...
I didn't have an answer
Â
It’s one of the most embarrassing business meetings of my consulting career.
Â
I was invited by a former colleague to come and speak...
Distorted polling
Â
Every so often a business runs a poll on their social media.
To vote, people are told to click an emoji.
In this example,...
The ick about influence
Â
I’ve spent the last couple of weeks on-boarding 20 people into their 6 month Influencing Action program.
Â
I start our discussion by asking...
Energising or exhausting?
Â
When is change energising? When is it exhausting?
Â
That’s what I was invited on a podcast to speak about recently. It’s not something...
Pluck the duck
Â
The intuitive way to pluck this duck from the bottom of the vase is to reach in and grab it. (Definitely better if you...
60 secs
Â
Most emails are skimmed in less than 60 seconds.
Most office-based workers get nearly 300 messages a day.
They’re interrupted by some sort of...
Un-convincing
Â
When working on a behavioural challenge, the central question to keep in mind is:
How can I design this so I don’t have to...
Recap
Â
It's been a busy few weeks, so I wanted to catch up on a few things that may have whizzed past you.
Most change...
Reverse salience
Â
When communicating with customers, it’s often a business’ aim to stand out.
Often, not always.
Â
HiSmile, a toothpaste and dental care company, was...
