Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Blaming the sparrows
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Sparrows were blamed for eating the grain crops, so in 1958, the Chinese government set out to eradicate them.
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Between 1 and 2...
Is more time an advantage?
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More time isn’t always an advantage.
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We tend to assume it is – that having more time means a better result. It feels...
Does music help you focus?
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Feeling tired? Cranking up the music might help you focus.
Well rested? It will probably make it harder to concentrate.
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Research from 1963...
Should be called the Ocean
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“It should be called the Ocean, not the Earth.”
Richard Branson said this after seeing the planet from space because from up there, the...
We fear things going right
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People don’t just fear things going wrong.
They fear things going right.
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Because when things go right, it usually means change, disruption, growth....
I almost cheated
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Shamefully, I was once tempted to cheat on an exam.
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It was my least favourite subject – maths – and we had to...
Taylor Swift's behavioural masterclass
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Taylor Swift just gave a masterclass in behavioural science.
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In Honey, she talks about how words like “sweetheart” and “honey” were used to...
How to get people to attend your meetings
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If you want to get someone to turn up to your meeting, should you focus on details or benefits in your invitation?
It depends...
Being first
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Why do people love being “first”?
I’ve noticed YouTube and TikTok now incentivise people to be the first to like or comment on a...
100,000 dilemmas, 4 themes
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Forget the magic 8 ball! There’s a better way to make decisions.
Because when researchers analysed over 100,000 real-life Reddit dilemmas, they found something...
Willingly stop breathing
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Not all heroes wear capes. Some wear Speedos.
In one of the bravest acts I’ve ever heard of in the name of science, four...
Do people want outcomes or effort rewarded?
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Do people think they should be rewarded for their effort, or for what they’ve achieved?
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That’s what researchers from Yale University wanted to...
