Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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The number 1 objection
What's the number one objection you are likely to get if you are selling something?Â
It's not price, it's "no thanks, we're fine".
In this clip...
Right for them, or you?
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I was watching Married At First Sight, a well known, rubbishy Australian TV dating show.Â
One of the brides was agonising over whether she...
Pushing the button
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Pedestrian buttons at many large intersections don’t work.
Deliberately.
The lights are often timed according to traffic, so pressing the button multiple times won't...
The best way to follow up
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“As per my previous message.”
“Just wanted to follow up.”
“Checking in to see how things are going.”
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You’ve probably received, and ignored,...
The best way to introduce yourself
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We’re sitting around a table with people we don’t know.Â
There’s tension in the air because everyone knows what’s about to happen.
One by...
Overcoming status quo bias
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The one reason people don’t proceed? Status Quo Bias.
People are great at identifying the risks of proceeding, but not as good at identifying...
What not to work on
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Don’t work on something that will happen anyway.
That’s what prolific inventor and entrepreneur Danny Hillis says is the secret to his productivity.
 ...
Seeing red
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Placed before them, two glasses.Â
One containing white wine, the other, red.
Describe these wines, was the invitation put to the 54 wine experts....
Stars
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The light we see from the stars is from thousands, even millions, of years ago.
The answers you get from AI are likewise from...
Connection
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Today I am talking to 350 community, government and business leaders about behaviour.
But that’s not how this gig started.
The client was actually...
Holding attention
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There are three stages of attention: Get, Grow and Go.
Get is about attracting interest (watch a clip on that here).
Go is converting attention to action...
Buying behaviour
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Instead of focussing on buyer behaviour, focus on buying behaviour, instead.
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While buyer behaviour prompts you to consider the type of person you...
