Behavioural science for business

For Corporates For Small Business Owners For Individuals Keynotes Services Free Tips Free Tools About Bri Login

Don't be annoyed. Be effective.

Use behavioural science to influence business outcomes.

First name Email

All Posts

Search

How to follow up

Ever been ghosted? Followed someone up but never received a response? In this clip from my Just Do This small business program, I share:...

November 27, 2025

Swirling mass of gas

When we think of the sun, we tend to imagine a solid, stable shape. But up close, it's a swirling mass of gas. Behaviour...

November 26, 2025

Blaming the sparrows

Sparrows were blamed for eating the grain crops, so in 1958, the Chinese government set out to eradicate them. Between 1 and 2...

November 25, 2025

Is more time an advantage?

More time isn’t always an advantage. We tend to assume it is – that having more time means a better result. It feels...

November 24, 2025

Does music help you focus?

Feeling tired? Cranking up the music might help you focus. Well rested? It will probably make it harder to concentrate. Research from 1963...

November 23, 2025

Should be called the Ocean

“It should be called the Ocean, not the Earth.” Richard Branson said this after seeing the planet from space because from up there, the...

November 20, 2025

We fear things going right

People don’t just fear things going wrong. They fear things going right. Because when things go right, it usually means change, disruption, growth....

November 19, 2025

I almost cheated

Shamefully, I was once tempted to cheat on an exam. It was my least favourite subject – maths – and we had to...

November 18, 2025

Taylor Swift's behavioural masterclass

Taylor Swift just gave a masterclass in behavioural science. In Honey, she talks about how words like “sweetheart” and “honey” were used to...

November 17, 2025

How to get people to attend your meetings

If you want to get someone to turn up to your meeting, should you focus on details or benefits in your invitation? It depends...

November 16, 2025

Being first

Why do people love being “first”? I’ve noticed YouTube and TikTok now incentivise people to be the first to like or comment on a...

November 13, 2025

100,000 dilemmas, 4 themes

Forget the magic 8 ball! There’s a better way to make decisions. Because when researchers analysed over 100,000 real-life Reddit dilemmas, they found something...

November 12, 2025

‹ Previous Next ›

© 2026 People Patterns Pty Ltd

Powered by Kajabi

Services Free videos Free tools Blog Glossary Privacy Blog Archive

Close

50% Complete

Two Step

Register your interest and Bri will let you know as soon as the course is available