Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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The practice of practising
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I think a lot about how a message will not only land with an audience, but how it will be recalled and acted on....
Sculptures
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Twice I’ve fallen in love with sculptures while travelling.
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One was a delicate ceramic piece in Santorini. The other, a 22-kilogram stone...
The world's tallest Christmas tree
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How do you make people care about a tree?
You make it the World’s Tallest Christmas Tree.
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In 1999, conservationists in Tasmania were...
Messenger
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Comic Sarah Cooper became famous by miming Donald Trump. She said a contextual shift helps us focus on what he says rather than how...
Signage isn't the answer
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According to a national survey in the US:
“...nearly half of its respondents forget or choose not to wash their hands at key times,...
Knowledge workers
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If you’re a knowledge worker - an accountant, a solicitor, financial advisor, marketer - your profession is your expertise. It’s what employers and clients...
Two types of fluency
There are different types of fluency, and two are particularly important.
Perceptual fluency is the ease with which we process physical aspects of a message,...
Identi-tee
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A couple of years ago, I started an Etsy store to sell t-shirts I’d designed.
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There were tees for all sorts of niches...
Time gap between promise and payoff
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We sell promises, not products is an idea I recently shared with you.
But there’s something I didn’t mention.
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While promises mean we...
Win $30k
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Would you prefer to win $30K or $30,000?
How we communicate a number is as important as what the number is.
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In this...
Common sense
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Have you ever caught yourself saying, “it’s just common sense!”
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We usually say it when someone ignores an “obvious” instruction or does something...
Rumble strips
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Road tripping through South Australia last year, I was struck by the genius of rumble strips. If you veer too close to the road’s...
