Behavioural science for business

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Taliesin

Famous architect Frank Lloyd Wright hated the newly installed power lines near his Taliesin West home in Arizona so much he did something radical....

April 09, 2026

How Greenwich changed time

300 years ago, there was chaos on the seas. There was no “prime meridian” – no agreed longitudinal (east–west) reference point for sailors...

April 07, 2026

Permission to buy

Why do we consume so many Easter eggs? It’s not the chocolate per se. In fact, some of it’s awful. Welcome to Easter,...

March 31, 2026

Flat White or F*ck Off

Have you heard of "Flat White or F*ck Off"? It came to mind when I read an article in Coffee Intelligence. The...

March 29, 2026

The stickiest falsehood in marketing

What an absolute thrill to join the Behavioral Science for Brands podcast. A big thank you to Richard Shotton and MichaelAaron Flicker...

March 26, 2026

Are you being too neutral?

I think we need to clear something up. 👉 Providing information isn’t the same as helping someone decide. Too often, those two roles...

March 24, 2026

The struggle to cut-through

As I see it, there are three big problems in the modern communications environment. I call them the 3Vs: 1. Volume: The sheer amount...

March 22, 2026

The Accountability Ruse

We all have phrases or buzzwords that grind our gears. For some it’s “can I pick your brain?”For others it’s “negative growth”. Here’s...

March 19, 2026

$70 that cost $13,000

Would you pay $70 to get $13,000 in return? Sounds like an easy decision. But when people faced exactly that choice, almost...

March 17, 2026

Convenience is exhausting

Convenience is exhausting. Have you noticed? We’re surrounded by tools and technology that promise convenience, yet most of us feel more depleted...

March 15, 2026

Compliant vs combative types

If you’ve ever managed people or interacted with stakeholders, this will feel familiar. Like this retriever who stays behind the line like they've been...

March 12, 2026

It's simple

Simple ideas sell. That’s what I’ve decided. From Simon Sinek’s “Start With Why” to Mel Robbins’ “Let Them Theory” and Marie Kondo’s...

March 10, 2026

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