Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Failing to influence
Here’s what most attempts to influence human behaviour – especially at work – look like.
We put rules in place.
We bombard people with...
Job titles
When I worked in finance, I noticed something interesting.
When times were good, we called ourselves 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘢𝘭𝘺𝘴𝘵𝘴.When times were tougher, we reverted to...
The silent competitor
“Gee, the coffee here is terrible,” I said to a Coca-Cola Amatil colleague.
“That’s deliberate,” they replied.
“Because Pepsi isn’t our only competitor. Coffee...
The Distracted Boyfriend
Something funny happens the moment people are required to commit to change.
At work.
In their personal lives.
Up until that point, it...
The list of fears
According to Rishad Tobaccowala in Restoring the Soul of Business, people fear:
Being punished.
Being wrong.
Being asked to do more work.
Being disliked....
Solving the wrong problem?
The latest Philippine Airlines safety video has gone viral, racking up more than 5 million views.
But is it solving the right problem?
...
100 hours on my knees
A few years ago I did a 10-day silent retreat.
No talking.
No eye contact.
About 10 hours a day meditating.
It was brutal....
Costco-ing your business
Why is Costco doing so well?
Profits in Australia are up nearly 40%, sales by a billion.
That's what I was interviewed this week...
How to make and break habits
Happy New Year!
No doubt, this is a key time of reflection and promise-making.
So, if you are keen to change your habits this year,...
Loyalty's a lie
When invited on a vlogcast about customer loyalty, what could I say?
Because, embarrassingly, I don’t really believe in it.
At least, not in...
What’s wrong with it?
Yesterday I shared an example of how price anchoring can increase sales.
But anchoring can also backfire.
Take this car for sale.
Was...
Price perception
Fruit doesn’t hang much lower than this.
Yet so many businesses still get it wrong.
Here are two lessons in how to make your...
