Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Accidental detour
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Legend has it that when Tsar Nicholas I of Russia was planning the railway between St. Petersburg and Moscow, he used a ruler to...
Accents
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When you’re surrounded by people who talk like you, you don’t notice your accent.
When you’re surrounded by people who behave like you, you...
Skippable
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To make your ad memorable, make it skippable!Â
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Researchers compared skippable versus non-skippable YouTube ads. Surprisingly, skippable ads were more likely to be...
Your brain likes to blame
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It’s easier to spot faults in others than to give them credit.
And Duke University researchers think they know why.
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While placed in...
Questions > answers
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People say they want you to give them the answer.
But often, what they really want is the chance to find the answer themselves....
Scary buttons
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Every time I load up a post like this, I’m confronted with a scary button.
“Publish.”
It’s not that publishing is scary, it’s that...
Why we keep Apple boxes
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Seven.
That’s how many Apple product boxes I’ve kept – some of them for longer than the product that came in them!
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But...
How to negotiate
Life is a negotiation.
We negotiate with colleagues, with customers, with loved ones, and perhaps hardest of all, ourselves.
It’s just part of living in...
Counter intuitive
Two behavioural lessons that seem counter intuitive:
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Make it more difficult
In some cases, making something harder can INCREASE its value, but the key is...
Second impressions
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Homeward bound after a couple of weeks road tripping through remote South Australia, I was reminded that first impressions are problematic.
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First impressions...
The practice of practising
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I think a lot about how a message will not only land with an audience, but how it will be recalled and acted on....
Sculptures
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Twice I’ve fallen in love with sculptures while travelling.
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One was a delicate ceramic piece in Santorini. The other, a 22-kilogram stone...
