Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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100 million books
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James Grant needed a pen name.
Sure, it had to look good on book covers and posters.
But more importantly, it had to capture...
Think of a number
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Think of a number from 2 to 10.
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Multiply your number by 9.
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Add the two numbers of your total together.
 ...
The most important behavioural principle
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If you'd asked me 5 years ago, I would have said Loss Aversion was the most important behavioural principle to know.
The truth that...
Fastest isn't optimal
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There’s a faster way to board a plane.
All the airlines know about it, but none use it.
Why?
It’s called the Steffen Method....
Feeling judged?
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Ever felt judged for what you haven’t done rather than what you have?
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You haven't put the bins out.
You haven't finished the...
Living on a rollercoaster
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We live on rollercoasters, not in libraries.
So when you send someone on a course and three weeks later nothing has changed, that's probably...
But how?
I'm guessing your number one question, and why you subscribe to my newsletter, is this:
How do you change behaviour?
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It’s one of the hardest...
Yabba dabba
Want to see your brain in action? Complete these sentences.
 • Yabba dabba .. • One, two, three, f... • Red, Yellow, Blue, Gr… ...
Why your emails get ignored
Tired of following up emails?
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There are 3 common reasons emails get ignored:
Not Me - it's not personally addressed or personally relevant. Always include a...
Free is expensive
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Making something free changes behaviour. But not always in the way we expect.
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Over the past year, the Victorian State Government made two...
Sunrise
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Are sunrise clocks worth it?
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One of the reasons I love summer is you naturally wake up early.
But in darker months, it’s...
Someone
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“For anything to change, someone has to start acting differently.”Â
– Dan & Chip Heath
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It’s one of my favourite quotes because it...
