Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Taxi or train?
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On the plane to Sydney, I decided I’d take the train to my hotel when I landed.
So how did I end up in...
The Schitt's
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Are you giving people the Schitt's?
Here’s what I mean.
It’s one of my favourite clips from Schitt’s Creek. An adult son and his...
Perspective
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This video is wild.
It shows a 4WD crossing a river.Â
Or does it?
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Perspective is everything.
But you already know that.
 ...
The napkin
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Ever been in a restaurant where multiple staff come over to take your order?
It’s annoying.
It wastes their time – and yours*.
 ...
How we write vs how it's read
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When asked to help a client convince stakeholders that they need to change their method of communications, there are two approaches I can take....
Limp balloon
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Want to know why most attempts to influence customers and colleagues fail?
It’s this.
Motivation is like a balloon.
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It takes a lot...
No one cares like you do
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In the early years of Rolls-Royce, founder Frederick “Henry” Royce made engineers sign the parts they were responsible for.
“If any component proved faulty...
Almost there beats arriving
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We tend to think people are most engaged on the day they get the reward.
The day they finally cash in the loyalty card...
Yelling into the void
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Ever felt like you’re putting in effort, but it’s disappearing into nothing?
That's what ineffective influence feels like.
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Rules.
Reminders.
Meetings about meetings.
Endless...
Jammed chainsaw
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I was helping a friend chainsaw a large eucalypt that had fallen across a path.
The chainsaw got jammed.
No matter how much we...
Tissue sessions
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Have you heard of tissue sessions?
I hadn’t until I worked in a corporate marketing team.
And I really wish I’d used them on...
Failing to influence
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Here’s what most attempts to influence human behaviour – especially at work – look like.
We put rules in place.
We bombard people with...
