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How does your team influence?

Team Influencing Profile (TIP)

A diagnostic tool that reveals how β€” and how deliberately β€” your team influences outcomes.

Team Influencing Profile β€” People Patterns
What TIP measures

Each team member completes a short, 5-minute profiling tool on their approach to influence. They receive immediate personalised results, which are then debriefed in a one-on-one session with the facilitator, Bri Williams.

Individual assessment
What's your influencing style?
This isn't about charisma or presentation skills. It's about where and how you shape decisions and thinking β€” across all the channels you use every day.
First name    [email protected]
Your profile will be emailed to you and shared with your facilitator.
Begin β†’
14 questions across five sections. Around 5–6 minutes.
Individual results
Your influencing profile
Lena, here are your results.
Async influence 6.7/10
Developing
Sync influence 4.7/10
Gap area
Influence awareness 6.0/10
Developing
Intentionality 4.0/10
Gap area
When I influence
In person or on a call
Sync
How I prefer to receive
Email or messaging
Async
Your attention tends to go to content over audience β€” what to say rather than how it will land.

Responses generate a profile across four dimensions β€” then plotted as a team to reveal collective patterns and gaps.

Async influence
How intentionally they use email, docs and messaging channels to shape thinking
6.3/10
Sync influence
How deliberately they use meetings, conversations and presentations as influence moments
5.0/10
Influence awareness
Whether they see everyday touchpoints β€” not just big moments β€” as influence opportunities
4.8/10
Intentionality
Whether they prepare for the audience's mindset β€” not just the content β€” and reflect afterwards
5.8/10
What the team output looks like

The team overview plots every member on two maps and summarises the collective pattern β€” making gaps visible at a glance.

Channel map
Async vs sync influence
Async influence Sync influence Low High Low High C D B T
Mindset map
Awareness vs audience-first
Awareness Audience-first Low High Low High C D B T
Cat Dog Bird Tortoise
Async 6.3
Sync 5.0
Awareness 4.8
Intentionality 5.8
What you're looking for:
  • Clustering β€” does the team all sit in the same quadrant?
  • Gaps β€” is async or sync systematically low?
  • Outliers β€” who is working very differently from the rest?
  • Awareness scores β€” the most common gap, and the entry point for the debrief.
How it works
1
Complete
Each team member completes the 14-question TIP online. Takes 5 minutes. Results go to the facilitator and back to the individual.
2
Analyse
The facilitator plots the team's scores on the team overview β€” two scatter maps and four dimension bars reveal the collective pattern at a glance.
3
Debrief
A structured debrief session β€” with the team, the leader, or both β€” translates the profile into targeted, practical shifts in how they communicate and influence.
4
Retake
Participants are invited to retake the TIP following a training and coaching program β€” making growth visible and reinforcing the behaviours that matter.

Ready to see your team's influencing profile?

Get in touch to run TIP with your team.

[email protected]

Sharon B.

β€œBri has distilled critical concepts in Behavioural Science down to ideas and actions you can implement straight away. I've found her coaching invaluable too and have since introduced new ways of writing emails in my company that have actually worked - people are reading and taking action. Magic.”

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