In this episode of Talking Talks Bri speaks with Dave McCaughan, founder of storytelling and market insights consultancy, Bibliosexual.
Dave is a master storyteller who has spoken at over 600 conferences across the globe.
We talk about how to know what to leave out of a presentation, coming up with titles that stand out and why format can be more important than content. Oh, and why 5 year old's are the toughest audience of all!
Dave is a Parramatta boy who started life as a children's librarian for a decade and then spent most of the last 35 years in the brand strategy business trying to explain to people how and what matters about people and brands. He spent over 25 years with global advertising agency McCann, mostly as their head of strategy in Asia. He has lived in Bangkok, Hong Kong, Tokyo and now back in Bangkok for over 25 years.
Since 2015 he has been working with brands across asia in his own brand storytelling consultancy, Bibliosexual. In 2016 he co-founded Ai.agency a virtual market research company. In 2017 he co-founded Marketing Futures, a Bangladesh based consultancy training companies on what they should know about modern marketing.
He has helped build brand stories and advertising strategy for Coca-Cola, L'OREAL, Cathay Pacific, MasterCard, Shiseido, TATA, Nestle, Johnson&Johnson and a whole lot more.
Dave has talked at over 600 conferences and major events in over 30 countries, 70 cities. Lot's of subjects, lot's of stories but built on a consistent message that what people need will surprise you.
About Talking Talks:
Talking Talks is a behind-the-scenes look at how world class speakers craft and deliver their presentations. A video series created and hosted by behavioural specialist Bri Williams, you'll hear from real-life public speakers about their approach to presenting.