The perils of normalising behaviour

Social norms are commonly used in business to persuade customers to take action. But too often, they are used incorrectly and end up backfiring.

For my Just Do This members last month, I delved into the mistakes that are easily made when it comes to normalising behaviour and what we should do to get them right.

In this clip I cover:

• The two norming mistakes, including using statistics in the wrong way
• How to provoke a reconsideration of the status quo
• How a letter to Aussie GPs reduced overprescription of antibiotics by 12%

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