24,960 hours of behavioural expertise distilled and ready to use in your business >>>>

The bible of choice research

 

In Book Bites I share my top three takeaways from a book I've recently read. 

This time it's "Elements of Choice: Why the Way we Decide Matters" by the godfather of choice research, Eric J Johnson.

I consider this the bible of choice research, and worth a read if you want to get into the detail of decision architecture. 

 

You can find the Book Bites series on YouTube here.

Close

50% Complete

Two Step

Register your interest and Bri will let you know as soon as the course is available