People avoid information more when they are given a reason to let themselves off the hook.
That’s the key takeaway from some fresh research from Woolley and Risen (2021) called “Hiding from the truth: When and How Cover Enables Information Avoidance”.
There are key implications from both a business and personal perspective resulting from this finding.
Let’s talk business first.
How you talk to a customer about product features is either going to help them justify their...