Blog

Get free and fresh ideas every weekday

How customers justify avoiding you

People avoid information more when they are given a reason to let themselves off the hook.

That’s the key takeaway from some fresh research from Woolley and Risen (2021) called “Hiding from the truth: When and How Cover Enables Information Avoidance”.

There are key implications from both a business and personal perspective resulting from this finding.

Let’s talk business first.

How you talk to a customer about product features is either going to help them justify their...

Continue Reading...
Close

50% Complete

Two Step

Register your interest and Bri will let you know as soon as the course is available