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Before and after

 

Customers LOVE before and after pictures. But too many businesses get it wrong for one important psychological reason.

Using before and after imagery helps your customer understand the transformation that’s possible.

They work because they signal the “now” state. The problem state. 

And then help us imagine how life will be better once we’ve done what it is you’re suggesting.

Life used to be like this, now it’s like this.

Here’s an example...

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