How do you get a customer to reveal their budget?
Some customers are reticent to share their budget, either because they don't have one or they don't want to be oversold. So how can you price yourself?
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Much of the power of Hannah Gadsby’s hit show “Nanette” was her deconstruction of comedic performance, lifting the veil and stepping us through the set-up, tension and release.
The comedian’s role, Gadsby shared, is to deliberately create tension so they can then relieve us of it.
That’s your role too, by the way, if you are interested in gaining traction for your ideas or winning new business. Whether you are creating a PowerPoint presentation, writing a tender...