What an absolute thrill to join the Behavioral Science for Brands podcast.
A big thank you to Richard Shotton and MichaelAaron Flicker β two of the sharpest, most thoughtful minds in the space.
We covered a mix of ideas, including:
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Why we should focus more on buying than buyer behaviour
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What pushed me to write my latest book
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How small shifts in wording can completely change impact
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My concern about a Philippine airline safety briefing
Andβ¦ the false assumption that leads us astray but wonβt go away π€ͺ.
Richard and MichaelAaron are generous, inquisitive interviewers with a real talent for pulling ideas back to practical application.
As someone who is interested in how behavioural science actually shows up in real decisions (not just theory), I think you'll enjoy this episode.
It's 55 minutes, so grab a coffee and settle in. Also available as a podcast through the usual channels.
https://www.youtube.com/watch?v=WNgtSkkdXL0
P.S. Thanks for being a subscriber. I share ideas about behavioural science every Monday, Wednesday and Friday π.
π If you found this interesting, let me know! Buy me a virtual coffee β or forward this email βοΈ to someone who also might like it. Your support means I can keep sharing ideas about behavioural science for free.
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