Want to know why most attempts to influence customers and colleagues fail?
It’s this.
Motivation is like a balloon.
It takes a lot to get people excited enough to act.
A big marketing campaign.
An expensive giveaway.
A large bonus.
But turn your back and the balloon deflates.
All that effort dissipates.
Because motivation isn’t stable.
It’s not set and forget.
You constantly have to top it up with more rewards, more excitement, more money.
That’s not a great way to run your business.
Instead we need to design for a flat balloon.
- Design our customer engagement for a lack of motivation, a low care factor.
- Design our work for days when people feel flat rather than energised.
- Design our lives for ease of action, not willpower.
That’s how we influence action.
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