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What you can't hear


When I worked at White Pages, we'd encourage businesses to list their trading hours in the phone book so customers wouldn't have to call simply to ask "Are you open?" 

Many opted not to. 

They preferred being interrupted because it reassured them that people were interested.

What they couldn’t see was the time they wasted answering such calls.

What they couldn't hear were the customers who went elsewhere because they didn’t want to call.

In your role, are you comforted by being called upon

Does an absence of interruption scare you?

👉 Is busyness masking a fear of what you’re really here to do?



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