Thermal barrier
May 09, 2024
The easiest way to endure an ice bath is to stay still.
A thermal layer forms, protecting you from the cold.
But the lack of movement becomes a problem the longer you stay in because you aren’t circulating blood as well to your extremities.
In business we might feel fine in our thermal layer. Comfortable even.
👉 But this is a long game. You’ve got to keep moving.
To disrupt the status quo and keep your business moving, see how to influence action.
