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Does shaming work?

A local council in South Australia is proposing to make residents use clear rubbish bins to “shame” people into recycling.  Does shame work as a behavioural strategy?

Clear bin initiatives

While peculiar, the idea of clear plastic bins is not entirely new. Mindarie Regional Council in Western Australia trialled their “Face Your Waste” campaign in 2018. According to the ad agency behind the WA campaign, the trial of 20 bins resulted in significant media...

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