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Recipe culture is ruining business

behaviour change recipe Feb 05, 2020

I have a frosty relationship with cooking. It’s not something I find relaxing. It’s not something I like to spend time on. It’s not something in which I have confidence.

This has meant being bound to recipes. I stick to the process and trust the outcome will be okay.

But there’s a difference between following a recipe and knowing how to cook.

Recipe-culture is infecting business

Recipe-culture is infecting - and ruining - business.

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