A couple of months ago, LinkedIn recognised me as a Top Voice.
At first, I didnβt realise what a big deal it was.
It only clicked when I saw others celebrating their designation and discovered itβs βan invitation-only group of experts across the professional world,β as LinkedIn puts it.
So yes, I was a little slow off the mark, but extremely chuffed nonetheless.
That recognition also got me thinking: how can I make my content even easier to access and consume?
Because I know you might not get to my newsletter every day, and you may not know I often create video versions, too.
So Iβve decided to bring it all together with a new series: Behaviour Bites.
π Quick, snackable insights.
π Compliation of YouTube Shorts content over the month.
The first two episodes are live now β Iβd love for you to take a look and tell me what you think.
On the Labour Illusion, push vs pull persuasion, overcoming resistance, using personalisation to upgrade your customer, and the GIST era.
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On how pricing thresholds hurt upsells, the risk vs convenience tipping point, our action bias β why standing still can be difficult, and why asking people to reflect on a decision can mislead.
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Are these compliations of interest? I'd love to hear your thoughts.
π If you found this interesting, let me know! Buy me a virtual coffee β or forward this email βοΈ to someone who also might like it. Your occasional support means I can keep sharing ideas about behavioural science for free.
π§ Learn the science of Influencing Action
π Be shown exactly what to do to get better results for your small business
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