There I was, eating ice cream just like astronauts do 🧑🚀. On a visit to NASA as a kid, one of the highlights was dehydrated food.
It tasted like ice cream, but the texture was off. No creaminess, no hit of cold on the tongue. It was the flavour without the sensation.
Because really, what is ice cream? Is it the taste? The temperature? The texture? Or is it the whole experience?
We’re all grappling with dehydrated ice cream right now, but in digital, AI-powered form.
AI can produce output that looks and sounds like us. It can write, design, analyse. It’s functional. Efficient. Sometimes, even brilliant.
But it can also feel like we’re disconnected from whatever “we’ve” created.
It’s the calories without the full bodied experience.
By skipping the struggle, we’re also skipping the richness of learning.
So as AI reshapes what we do and how we do it, it’s worth asking: Are you consuming ice cream, or something that just tastes like it?
P.S. A reminder to Just Do This members…👋
Our open office hour is TODAY, 26th June 11.30am-12.30pm Melbourne time. Drop by and ask me questions about your business.
You’ll find the link to join in the New This Month section here.
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