Happy New Year!
No doubt, this is a key time of reflection and promise-making.
So, if you are keen to change your habits this year, I recommend keeping things simple.
As I outline in this short vid, there are three parts to a habit (Prompt, Routine and Reward).
- If you want to make a new habit, focus on the reward. You have to feel good about it otherwise you won't bother.
- If you want to break a habit, instead focus on eliminating or avoiding the prompt. We're less likely to do something if we're not reminded to do it!
My free and easy Habits Inventory will provide you with more specific tips if you are interested.
Remember, it's not up to you whether you have habits, it's up to you which habits you have.
|
Ep 7. Behavioural Bites: My Biggest Product Flop
|
In which I cover:
- My biggest product flop was something the market begged for
- Giving instructions from the users POV, not yours
- AI job impacts - AI will displace the "work" but not the "job"
- Endowment effect - how ownership impacts behaviour and value perception
- Having vs using influence
- Secrets to addressing bad habits
Feel free to revisit prior episodes:
- Episode 1 on whether you should show effort, a botched attempt to upgrade me, overcoming reactance and the most bizarre leader behaviour I encountered, and
- Episode 2 on pricing psychology to encourage upgrades, why you shouldn't probe reasons for a decision, and the desire to keep moving.
- Episode 3 on where you should sit, why hotel check-out times are getting later, the effort vs reward equation and how a taxi driver almost made me throw up.
- Episode 4 on the problem with SMART goals, the genius of Netflix's leave policy and chnaging our approach to change.
- Episode 5 on using sensory language to engage, being spongeworthy, why SEO is dead and the perils of non-existent obstacles.
- Episode 6 on a terrifying home invasion, why we should go 90% of the way and the problem with Change Management.
P.S. If you're a Just Do This member, your new January content is ready for you. This month I share my brand new formula for scintilating short-form video. I learned a lot delving into this topic, so I hope you find it as useful as I did. After all, video is only going to become more important for us to reach an audience and differentiate our businesses.
🌟 If you found this interesting, let me know! Buy me a virtual coffee ☕ or forward this email ↗️ to someone who also might like it. Your occasional support means I can keep sharing ideas about behavioural science for free.
🧠 Learn the science of Influencing Action
📈 Be shown exactly what to do to get better results for your small business
Hey, are we connected yet?
