Knowledge workers
Bri Williams
If you’re a knowledge worker - an accountant, a solicitor, financial advisor, marketer - your profession is your expertise. It’s what employers and clients value.
But that’s changing.
Quite dramatically.
As you know, I’ve been thinking a lot about the impact AI will have on jobs, and it’s hard not to believe that it’s coming for us.
Unless, unless…
Unless your value doesn’t rest on the knowledge you bring - your technical know how - but on the relationships you forge.
On your ability to with and through others. Your ability to influence others to act.
For people who love interacting with others - networking, wrangling stakeholders, gee-ing up teams and group brainstorming - this may not be as big a change. People will “see” you making a contribution.
But for those of us who are perhaps quieter, more introverted and reserved, who prefer to communicate via email rather than in-person, you’ll need to step out of your comfort zone.
I’m not saying the louder people are the more effective, by the way. It can often be the opposite.
But I am saying you need to be more overtly confident in your people-skills.
Because it’s people skills that AI can’t replicate.
It’s people skills that will be the defining expertise in this new world.
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