If you visit the town of Rjukan in Norway, you’ll notice something remarkable.
High on the surrounding mountains are three giant 183 square foot mirrors.
Why?
Because the town, nestled deep in a valley, spent months each year in complete shadow.
People accepted it as inevitable – it was just the way things were.
Until it wasn’t.
Image credit: VisitNorway
What once sounded absurd became an ingenious solution.
Because the giant mirrors now redirect sunlight into the town square, illuminating what was once in shadow.
That’s exactly what behavioural science has done for me.
Before I discovered it, I was in the dark – assuming I already knew enough about how people behave.
But the longer I spent inside organisations, the more I realised: we were all in the dark.
Fourteen years on, I get to be the mirror for my clients every day.
Helping them uncover possibilities they didn’t know were there, and resolve frustrations that quietly drain energy and momentum.
Because behavioural science doesn’t just solve problems.
It reveals what we didn’t even know we were missing.
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