Fruit doesn’t hang much lower than this.
Yet so many businesses still get it wrong.
Here are two lessons in how to make your prices attractive courtesy of clothing retailer Metamorphoza:
1. Use a price anchor
Notice the original price comes first ($244.64) – and is then struck through.
That order matters. The first number sets the reference point in the customer’s mind.
Putting the original price under the discounted one is like closing the gate after the horse has bolted.
Anchors only work if they arrive first.
2. Make the saving the hero
My eye kept going to the amount saved ($73.38), not the amount to pay ($171.25).
That’s clever.
Red text + contrast shifts attention from cost to gain.
Most businesses obsess over what the price should be.
The smarter question is: How do we enhance its perception?
P.S. Questions about whether your pricing is right, or how to improve perception of value? Check out my price optimisation coaching.
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