An absence of detail is often construed as an absence of thought.
And because we donβt want our customers or colleagues to think we donβt have answers, we tend to overcompensate by thinking MORE information is what it will take to convince them.
That's a mistake.
In this clip I share:
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Why more information carries costs, and Iβm not just talking about time and effort;
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What people are really asking for when they ask for more information; and
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How to give them what they really need!
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This is a sample of content from my Just Do This small business program, in which I explain how to use behavioural science in all aspects of your business to get better results.
Become a Just Do This member and for less than $8/week you can get free consulting access with me each month PLUS a growing library of over 80 'how-to' explainer videos, scripts and templates.
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