I’ve been looking after a friend’s dog, Tenny.
Tenny spends an enormous amount of energy trying to anticipate my next move.
Sometimes he’s right. Oftentimes he’s wrong.
I see the same thing in many businesses.
Teams burning energy second-guessing and chasing colleagues. Organisations trying to predict what customers might do – what they’ll buy, click and share – and often getting it wrong.
Behavioural science changes that.
It helps us understand what people are likely to do, and why.
Which makes work – and life – not just more predictable, but a whole lot more enjoyable.
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