I only realised there was a cockroach in the bottom of my water glass after I’d taken a mouthful.
It’s an unpleasant experience, isn’t it, when realisation comes too late?
When you wish you’d seen the full picture before you acted?
When it comes to anticipating how people will respond to something we create, whether that’s a marketing campaign, product launch or policy rollout, we’re often not getting the full picture.
That’s because we typically rely on two things:
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What they’ve done in the past or
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What they say they’ll do
We overlook what people don’t even understand about themselves: That no matter how intelligent or well intentioned, we are designed to be lazy, scared and confused.
P.S. A reminder to Just Do This members…👋
Our open office hour is TODAY, 15 May 11.30am-12.30pm Melbourne time. Drop by and ask me questions about your business.
You’ll find the link to join in the New This Month section here.
🌟 If you found this interesting, let me know! Buy me a virtual coffee ☕ or forward this email ↗️ to someone who also might like it. Your occasional support means I can keep sharing ideas about behavioural science for free.
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