How customers REALLY make decisions
Bri Williams
Why do customers behave the way they do?
The more confident we are in answering that question, the more effectively we can design our products and communications.
For example:
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Why is moving customers away from something often more important than moving them towards something else?
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Who are the two people all customers need to be able to justify their decision to?
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What do many businesses do that makes confusion worse, not better?
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What's the best way to price products to encourage upsell?
If you're a Just Do This member, you can find out right now.
If you're not yet a member, that's easy to fix. For less than $8/week you can get free consulting access with me each month PLUS a growing library of over 80 'how-to' explainer videos, scripts and templates.
Why guess when you can have me as your personal helpdesk?
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