Why do customers behave the way they do?
The more confident we are in answering that question, the more effectively we can design our products and communications.
For example:
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Why is moving customers away from something often more important than moving them towards something else?
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Who are the two people all customers need to be able to justify their decision to?
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What do many businesses do that makes confusion worse, not better?
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What's the best way to price products to encourage upsell?
If you're a Just Do This member, you can find out right now.
If you're not yet a member, that's easy to fix. For less than $8/week you can get free consulting access with me each month PLUS a growing library of over 80 'how-to' explainer videos, scripts and templates.
Why guess when you can have me as your personal helpdesk?
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