How to differentiate your business, meaningfully?
If you’ve ever been to a networking event, you’ll realise how bad most people are at explaining what makes them different, relying on tropes like “it’s our customer relationships".
Problem is, prospective customers can’t experience your great relationships UNTIL they become a customer.
So, what else ya got?
In this clip - a sample from my Just Do This small business program - you’ll learn:
-
Why differentiation is so difficult
-
Why it’s important and what happens if you don’t
-
Four ways to do it well, including how to avoid being seen to brag
And perhaps why my acting needs work 🤣🤣🤣
Become a Just Do This member and for less than $8/week you can get free consulting access with me each month PLUS a growing library of over 80 'how-to' explainer videos, scripts and templates.
If you're already a Just Do This member, the full clip is available for you here.
🌟 If you found this interesting, let me know! Buy me a virtual coffee ☕ or forward this email ↗️ to someone who also might like it. Your occasional support means I can keep sharing ideas about behavioural science for free.
🧠 Learn the science of Influencing Action
📈 Be shown exactly what to do to get better results for your small business
Hey, are we connected yet?
