The future is the brain's preferred state ๐ง
According to neuroscientist Carmen Simon, people think about the future approximately once every 15 minutes, and this means we need to help people simulate the future from the present.
How?
Letโs imagine you are speaking with a customer about a new training program. Help them imagine what their team will look like once theyโve completed the session.
Or imagine youโre selling a TV. Help them imagine watching their favourite program in high definition as soon as tonight!
Imagine, just imagine, how amazing that would be?
๐ If you found this interesting, let me know! Buy me a virtual coffee โ or forward this email โ๏ธ to someone who also might like it. Your occasional support means I can keep sharing ideas about behavioural science for free.
๐ง Learn the science of Influencing Action
๐ Be shown exactly what to do to get better results for your small business
Hey, are we connected yet?
